Who are Sustainable Socials?
A.K. Mulford and Anne Kemp met on social media in 2021.
Two very different authors writing in very different genres, but both using social media to build community and find readers.
A.K. comes from an engagement background in the conservation sector where she trained people in delivering engaging content and was a committee member of The Interpretation Network of New Zealand. When the time came for A.K. to promote their first Indie published book, A.K. picked TikTok (and only TikTok) as their platform of choice. Within 6 months, A.K. had sold over 100,000 copies from TikTok alone. A few months later, A.K. was signed to a 7-FIGURE DEAL with Harper Voyager.
First published in 2012, Anne stepped back from writing to focus on a successful social media marketing and public relations business she was running. Racking up awards for leading social media campaigns, including winning an International Instagrammy Award for Best Marketing Campaign for work done with Dancing with the Stars, Anne chose to take a step back and focus on what she loves…writing and teaching others about social media and public relations.
Both authors bonded while sharing strategies for their social media accounts. As they both grew and saw more and more positive results come from their own experiments with TikTok, Instagram, Pinterest, the more they wanted to share this info with others so they, too, could discover how to get the RESULTS they want!
This was when they made a decision to collaborate, working together to bring authors a new perspective around social media…